Kiss have extended their tie-up with Japan’s Hello Kitty brand by launching a range of toilet paper.

Just like Gene Simmons’ tongue, it’s soft, strong and v-e-e-e-e-e-e-ry long.

Simmons revealed last June that he met with Sanrio, owners of the Hello Kitty brand, to seal, in his words, “a Kiss/Hello Kitty worldwide deal. Wow.”

Besides toilet paper, a range of Kiss/Hello Kitty plush toys is available, based on the images on the cover of the band’s Dynasty album.